Perfectus Biomed Website Redesign

November 24, 2017

Request for Quotation

Perfectus Biomed Website Re-Design and Re-Launch

Background                                                                                                            

Perfectus Biomed specialises in tailoring antimicrobial assays, performing customised and accredited biofilm methodologies and supporting clients through regulatory approval processes. We offer an academically based approach to contract microbiological testing whilst operating in a timely and efficient manner, keeping the client’s requirements in the forefront of our minds.

Perfectus Biomed has strong ambition to accelerate its growth and for this reason, is working with Sci-Tech Daresbury as a partner in the Liverpool City Region – New Markets 2 Programme, which is part funded through the European Regional Development Fund (ERDF).  This programme will part fund the work requested below and hence accelerate the impact arising for Perfectus Biomed.

Why this work?

Perfectus Biomed’s current static website, www.perfectusbiomed.com, content and creative assets are not working hard enough to attract new organic customers to the website and the design, although clean, does not have the brand personality reflective of the company. Perfectus want to evolve it in terms of design, content and user experience.

This is a perfect opportunity for Perfectus Biomed to re-think how the website can be used in a more dynamic way and as a central tool that can work for them to communicate and engage with customers whilst generating new leads/enquiries.

The website is also a key opportunity for Perfectus Biomed to stand out from their competition and attract and engage new customers with their services through targeted SEO practices.

The most important aspect of the website it that it needs to add value to Perfectus Biomed, their audience and their customers, whilst calling to action prospective clients.

Goal

To re-design and re-launch the Perfectus Biomed website.

Ambition

To attract new organic customers to the Perfectus Biomed website and increase company turnover.

Specification for Quotation

Deliverable 1: Creative campaign imagery:

  • Collate and review all current Perfectus Biomed services and capabilities
  • Develop a number of different concepts for campaign imagery for Perfectus Biomed to choose from.
  • Production of three campaign images to be used on the website, flyers etc.

Deliverable 2: Website re-design

  • Discussion with Perfectus Biomed to select WordPress Theme, accurately define the sitemap and confirm all features and functionality of the website.
  • Develop and design a new interactive website for Perfectus Biomed to include new branding, messaging and campaign imagery.
  • Create a detailed website functionality and requirements document
  • Develop a new Sitemap, taking into account the existing structure
  • Design a new theme – clean, fresh, dynamic, responsive
  • Create an intuitive user interface that has easy navigation that consistently calls the user to action
  • Include marketing animation on the main landing page which will engage customers, describe who Perfectus Biomed are and what they do and call them to action.
  • Website content will be provided by Perfectus Biomed.
  • Creation of new graphical design/illustration elements to engage clients.
  • Creation of a case study display utilising a creative style to demonstrate existing case study data
  • Creation of a “Meet the team” page with photographs or black/white cartoon style
  • Social media links and feeds
  • Update of News page
  • Update of testimonials display
  • Update of the “Contact Us” form
  • Content Management System (WordPress)
  • Connection of google analytics
  • Connection of Webmaster Tools so the website is indexed into Google.
  • Development of page by page designs for Perfectus Biomed to approve

Deliverable 3: Explainer animation creation

  • Initial consultation to understand Perfectus Biomed requirements
  • Collect background information from Perfectus Biomed
  • Creation of an animation script
  • Creation of a story board
  • Creation of voice over
  • Presentation of draft animated videos
  • Submission of final animation to Perfectus Biomed.

Deliverable Timescale

Deliverable 1: 2-3 weeks from project start

Deliverable 2: 8-12 weeks from project start

Deliverable 3: 3-4 weeks from project start

Indicative Budget

We expect quotes to be up to, and no more than, £7,000 and draw your attention to the evaluation criteria below.

Evaluation Criteria

Quotations will be assessed and scored on the following criteria:

Quality/Technical Merit (50%) 

Assessment of the technical and professional capability that the potential supplier has to demonstrate that it can deliver the requirement.

Delivery Timescale (20%)

Can the supplier meet the timescales/deadline?

Cost/Value for Money (30%)

Is the price good value for money?

Scoring Methodology

4 Excellent – Proposal meets and in some places exceeds the required standard.

3 Good – Proposal meets required standard.

2 Acceptable – Proposal meets the required standard in most respects, but is lacking or

inconsistent in others.

1 Poor – Proposal falls short of expected standard.

0 Unacceptable – Completely or significantly fails to meet required standard or does not

provide the relevant answer.

Proposal Format

Proposals should clearly demonstrate how they meet the requirement set out above.

Deadline and Submission

Proposals are required by 15th December, 2017.

Proposals must be forwarded by email to info@perfectusbiomed.com

Date Published: 24th November 2017

[24th November 2017]

Response to questions arising from this RFQ:

All questions that are raised in regard to this RFQ and the relevant answers supplied will be published to all companies that have submitted quotations.

Date of Notification:

All applicants will be notified by email whether they are successful or not by 22nd December, 2017.

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